AI visibility · ChatGPT Ads · Health & Beauty
Be the brand AI recommends.
Your customers are asking ChatGPT which serum, shampoo or SPF to buy. Cherry 23 makes sure your brand is in the answer, organically and on ChatGPT Ads.
The shift
Search used to give ten links. AI gives one answer.
Shoppers no longer scroll results pages. They ask for “the best vitamin C serum for sensitive skin” and get a shortlist of three brands, with reasons. If you’re not on it, you weren’t considered.
Most health and beauty brands have no idea what AI says about them. We find out, then we fix it.
What we do
Two ways into the answer
AI Visibility
Get cited, recommended and described correctly across ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. We audit what AI says about you, fix the gaps, and build the authority signals AI engines trust.
Learn more →ChatGPT Ads
Sponsored placements beneath ChatGPT’s answers, in the conversations where people decide what to buy. We plan, build and optimise campaigns, and keep you inside OpenAI’s rules for your category.
Learn more →Organic + Paid, Together
What AI says organically tells us which conversations to buy into. What paid tells us sharpens the organic work. One team, one report, no gaps between them.
Learn more →Built for beauty
The category AI gets asked about most carefully
Health and beauty shoppers research hard. Ingredients, skin types, reviews, dupes, “is it worth it”. That research now happens in AI conversations, and AI leans on sources it trusts: expert reviews, ingredient databases, retailer listings, editorial round-ups.
It’s also a category with rules. Claims, ingredients, ad eligibility. We know where the lines are, so your visibility grows without your compliance team losing sleep.
How it works
Audit
We test real shopper prompts and show you where you appear, where competitors do, and why.
Fix
Product data, site content and structure, rewritten for how AI reads.
Build authority
Earn the citations and mentions AI engines rely on.
Buy the moment
ChatGPT Ads in the conversations that convert, where your category is eligible.
Report
Share of AI voice, citations, traffic and sales. Monthly.